Abu Dhabi Ports

I was hired by Abu Dhabi Ports - owners of the biggest cargo port in the Middle East, amongst many others - to help them rewrite their corporate website. It was a challenging project, both in terms of its scope, as well as getting to grips with a whole industry I knew nothing about. 

The main objective was reduce the written content down to a bare minimum while keeping it informative and engaging to read. The tone of voice also needed recalibrating to sound slightly less corporate.

Considerations such as User Experience (UX) and SEO/keywords meant that I had to work closely with ADP's design and marketing team to ensure the writing worked in keeping with the overall concept of the new website.

Please visit Abu Dhabi Ports website to see the finished product.